who I am, and how to reach me…
Life inspires. I am driven by the relationship between effective design and human reaction, and the creative solutions required to get there. Design infiltrates our world. Design is communication and is what motivates an audience to the desired response. Whether in developing an identity system or visual brand, or identifying how to talk with your customer, design is integral to the process. It’s what I do. Pool is about a collaborative process that starts with listening, understanding your goals and working through them step by step, resulting in a visual marketing campaign that is effective and elegant.
logo design & identity systems
visual brand development
packaging, display & signage
For more information, head over to my LinkedIn page.